NEW PLAY™

New players play more; join faster.

Daily engagement.

Traditional player acquisition programs foster awareness, but they don't fundamentally change player behavior. PlayAway does, by giving players a daily chance to feel like a winner — right over the Internet, fueling a primary emotion inside all gamblers.

Connecting with prospective players is a challenge, but it's where GameLogic's PlayAway™ games excel. This suite of online fun, bonus and tournament games not only engages players in a daily Internet-based relationship with your brand, it entices them into building a personal stake in your casino property or lottery program ... and soon they are compelled to become active and loyal customers.

PlayAway games are a great way to start a relationship with a player and ensure the transition from prospect to repeat customer. New Play allows gaming operators to design prize structures and redemption schedules around other events or offers — a whole new, high-quality marketing opportunity!