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GameLogic Launches PlayAway™ Player Loyalty System at Dover Downs

WALTHAM, MA — (March 23, 2007) — GameLogic, Inc. a provider of casino player loyalty and customer relationship management products and services to the casino industry, announced today that Dover Downs has launched its PlayAway player loyalty and visit acquisition system.

Dover Downs Gaming & Entertainment (NYSE: DDE) owns and operates Dover Downs, a 91,000 square foot complex housing 2,700 video lottery machines in Dover, Delaware, as well as the Dover Downs Hotel, which includes conference, banquet, fine dining and concert hall facilities.

"According to the New York Times, more than 65 million Americans are playing games regularly on the Internet," said GameLogic CEO Steven N. Kane. "And thoughtful lotteries and casinos like Dover Downs Hotel & Casino are recognizing the importance of extending their brands and relationships beyond the four walls of the casino."

Fun Play is a suite of free, traditional casino-style Internet games, made available to visitors to the Dover Downs website (www.doverdowns.com). With Bonus Play, also using Internet games, Dover Downs will be able to distribute bonuses and awards to their Capital Club members in an innovative and entertaining manner.

About GameLogic
GameLogic Inc. provides player loyalty and new player acquisition products to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Capital Ventures, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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