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French Link Casino to Gain More Player Visits, More Often with GameLogic

GameLogic goes live in Indiana with first customer

WALTHAM, MA — (November 28, 2007) — GameLogic, Inc., a provider of casino player loyalty and customer relationship management products to the casino industry, today announced that French Lick Casino has launched the Company's PlayAway™ Fun Play™ and Bonus Play™ games. French Lick Casino will increase the number and frequency of property visits by reaching its players off-site with GameLogic's engaging Web-based games, which may be played for fun or to win bonuses and awards.

"Attracting new players and strengthening relationships with existing ones is crucial to increasing business performance in today's market," said John E. Taylor, Jr. GameLogic president and chief executive officer. "I am pleased that French Lick, our first client in Indiana (and our eighth jurisdiction to date) is using GameLogic to help achieve those goals."

French Lick Casino is the premier resort and casino destination in Indiana and brings gaming back to the area for the first time in over 50 years. The property features 42,000 square feet of Vegas-style gaming, 1,200 slot machines and 32 table games. The ownership group of French Lick Resort Casino is owned by Orange County Holdings, Inc., an organization formed by the Cook Group family of companies to fund charitable and philanthropic purposes within the state.

About PlayAway, Fun Play and Bonus Play
PlayAway is a casino player loyalty and visit acquisition system that is being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games, made available to visitors at the French Lick Casino website (www.frenchlick.com). With Bonus Play, also using Internet games, French Lick will be able to distribute bonuses and awards in an innovative and entertaining manner. The Fun Play and Bonus Play modules of the PlayAway system have been approved by a number of casino regulators including the Indiana Gaming Commission.

About PlayAway, Fun Play and Bonus Play
PlayAway is a casino player loyalty and visit acquisition system that is being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play is a suite of free, traditional casino-style Internet games, made available to visitors at the Trump Entertainment Resorts Casino website (www.trumpcasinos.com). With Bonus Play, also using Internet games, Trump Casinos will be able to distribute bonuses and awards to their Trump One Card members — frequent casino customers and VIPs — in an innovative and entertaining manner. The PlayAway system has been approved by a number of casino regulators including those in New Jersey.

About GameLogic
GameLogic Inc. provides player loyalty and new player acquisition products to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Capital Ventures, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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