News

Sam's Town Launches GameLogic PlayAway™ Player Loyalty System

WALTHAM, MA — (March 12, 2007) — GameLogic, Inc. a provider of casino player loyalty and customer relationship management products and services to the casino industry, announced today that Sam's Town Las Vegas has launched its PlayAway player loyalty and visit acquisition system.

Sam's Town, a subsidiary of Boyd Gaming (NYSE: BYD) operates 3,300 slot machines and a number of table games primarily catering to the Las Vegas locals market. The property has more slot machines than any other casino in Nevada.

"Market leaders continually innovate and look for new ways to provide valuable experiences to their customers," said Mark Herrmann, GameLogic's Chief Operating Officer. "We are extremely excited that Sam's Town will be among the growing number of casinos successfully using our innovative PlayAway visit acquisition and customer loyalty system."

The PlayAway system includes Fun Play, a suite of free traditional casino-style Internet games, made available to visitors to the Sam's Town website (www.samstownlv.com); as well as Bonus Play, an innovative and entertaining way to distribute bonuses and awards to members of their Prime Rewards player club.

About GameLogic
GameLogic Inc. provides player loyalty and new player acquisition products to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Capital Ventures, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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