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Sands Regency Launches GameLogic PlayAway™ Player Loyalty System

Becomes first customer to implement all three system modules

WALTHAM, MA — (October 19, 2007) — GameLogic, Inc. a provider of casino player loyalty and customer relationship management products and services to the casino industry, today announced that Sands Regency casino has launched the Company's PlayAway player loyalty and customer visit acquisition system.

"We are very excited that Sands Regency, one of our first clients, has decided to now impelment our full suite of products and services," said John E. Taylor, Jr. GameLogic's president and chief executive officer. "Their reputation for putting their players first is legendary in the market and we are happy that they have chosen to broaden their relationship with us."

Sands Regency, based in Reno, Nevada, is a wholly owned subsdiary of Terrible Herbst, an operator of 14 casinos and slot routes in Nevada, Iowa and Missouri. The Sands Regency casino includes a full complement of table games, 600 slot machines, a bingo hall and a 800 room hotel. The casino has launched all three modules of the PlayAway system; the first of GameLogic's customers to do so.

PlayAway is a casino player loyalty and visit acquisition system currently being used successfully by casinos around the United States to drive incremental casino visitation. Fun Play™ is a suite of free, traditional casino-style Internet games, made available to visitors at the Sands Regency website (www.sandsregency.com). With Bonus Play™, also using Internet games, Sands Regency will be able to distribute bonuses and awards to their Bonus Beach Club members in an innovative and entertaining manner. The Money Play™ module allows Sands to actually sell tickets at the casino which allow players to play games on the Internet while away from the property. The PlayAway system has been approved by a number of casino regulators including those in Nevada

About GameLogic
GameLogic Inc. provides player loyalty and new player acquisition products to the regulated casino industry. Using patent-pending interactive marketing strategies to reach players when they are away from the casino, GameLogic's products provide casinos with cost efficient and effective ways to attract new players and enhance relationships with existing and lapsed players, all leading to increased property visitation. The Company's PlayAway™ system, which includes Fun Play™, Bonus Play™ and Money Play™ modules, enables operators to leverage the tremendous popularity of online games to build and strengthen customer relationships. Based in Waltham, MA, the Company was founded by the creators of Gamesville, one of the biggest, most successful pioneers of online entertainment and marketing and promotion systems. Investors include Bain Capital Ventures, General Catalyst and Maveron. For more information, please visit www.gamelogic.com.

Contact:
Sarah Bingham
GameLogic
781.693.4308

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