WALTHAM, MA (May 23, 2006) GameLogic, founders of Virtual Play gaming platforms for lotteries and casinos, today announced the appointments of Vaughn Place as director of client development and Rob Salassi as director of casino marketing. Place and Salassi bring direct casino experience from industry leaders such as International Game Technology ("IGT"), Mandalay Resort Group and Argosy Gaming Company to GameLogic. In their integrated and customer-facing roles, Place and Salassi are responsible for ensuring customer satisfaction with GameLogic's game platforms, implementation and ongoing marketing and support.
"As we expand our customer base, it is vital to provide our casino partners with expert advice and support in launching and maintaining our Virtual Play products," said GameLogic Chairman and CEO Steven Kane. "Rob and Vaughn have the deep industry knowledge and experience that will create great value for our clients as they work with them to maximize revenue opportunities, and I am pleased to welcome them both to the team."
Mr. Place has a depth of experience in casino gaming, focusing on sales and engineering technology. He joins GameLogic from Paltronics, where he served as a member of its board of directors as well as vice president of sales support and engineering for the industry leader in casino gaming technologies. In addition to managing system design and development at IGT, he previously co-founded Madness Gaming Products where he developed patented bonus systems for casino-based games.
Mr. Salassi is a casino industry veteran with a concentration in player promotions and direct marketing. He has served in several management roles with gaming industry leaders, most recently as the vice president and players club associate at Raving Consulting, where he provided marketing strategy and program direction to casino clients nationwide. He has also managed casino marketing at Circus Circus Reno of the Mandalay Resort Group and held marketing positions at Gold Strike Casino Resort in Tunica, MS, also of the Mandalay Resort Group, and Argosy Gaming Company in Baton Rouge, LA.
About GameLogic
GameLogic innovates Virtual Play gaming entertainment platforms to help legal casinos and government-sponsored lotteries create new revenues, increase return visits and improve player loyalty. The company's platforms, such as PlayAway Casino, are unique in enabling players to enjoy the gaming experience away from the casino in a regulatory-compliant manner. GameLogic, based in Waltham, MA, was founded three years ago by the creators of Gamesville, one of the early, successful pioneers of online entertainment and games and related marketing. The company's investors include Bain Capital, which has $37 billion of capital under management, as well as General Catalyst, and Maveron, whose principals include Howard Schultz, the founder and current chairman of Starbucks. For more information, please visit www.gamelogic.com.
Contact:
Ellen Dalton
GameLogic
404.442.7900
Bridget Murray
GameLogic
781.693.4309