News

New-media strategist & GameLogic CEO Steve Kane to speak at G2E

WALTHAM, MA — (November 8, 2006) — Gaming executives at this year's G2E (Global Gaming Expo) conference in Las Vegas, Nevada, will learn how global consumer brands such as McDonald's, Google and popular game site, Pogo.com, orchestrate their new-media presence to reinforce their brands, cost-effectively acquire customers and drive additional business.

In his session, "Game Content: How to Improve Your Online Presence," on Wednesday, November 15 at 2:00 PM PST, Steve Kane, founder of Gamesville, one of the first internet game sites and CEO of GameLogic, shares tips and techniques on building low-cost, high-value relationships with a new mindset and simple, easy-to-implement web strategies. For gaming operator executives, who ponder the challenges of reaching young adult consumers and keeping their brands fresh, Steve's ideas and approaches represent actionable "on ramps" to a powerful new-media strategy.

For excerpts from Steve's presentation, or for more information on building a new-media strategy that will help you acquire customer visits from semi- and non-active player club members, please contact Michael Lightman, mlightman@gamelogic.com.

About GameLogic
GameLogic innovates Virtual Play™ gaming entertainment platforms to help legal casinos implement legal new-media strategies to tap new player markets, drive revenues, increase return visits and improve player loyalty. The Company's platforms, including casino-branded Play for Fun websites, Real-Money Games and branded promotions, uniquely enable players to extend their enjoyment of their favorite casinos in a regulatory-complaint way. GameLogic, based in Waltham, MA, was founded three years ago by the creators of Gamesville, one of the early, successful pioneers of online entertainment and games and related marketing. The company's investors include Bain Capital, which has $37 billion of capital under management, as well as General Catalyst, and Maveron, whose principals include Howard Schultz, the founder and current chairman of Starbucks. For more information, please visit www.gamelogic.com.

Contact:
Ellen Dalton
GameLogic
404.442.7900

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