News

GameLogic Powers Harrah's UK Internet Venture

WALTHAM, MA — (November 12, 2003) — GameLogic*, a leading innovator of regulatory-compliant, new-media gaming entertainment platforms, announced today that it will power Harrah's Entertainment, Inc.'s (NYSE: HET) new online gaming venture called "LuckyMe" in the United Kingdom. GameLogic is creating LuckyMe's technology and games, while Harrah's will manage the operations.

LuckyMe will introduce a new approach to online gaming — subscription-based play — which enables eligible adults to pay low monthly subscription prices for access to popular games that offer cash prizes. LuckyMe will offer a new game every 7 minutes. The games will range from traditional bingo-type games to variations of popular games offered on typical "play-for-fun" Internet sites.

"We are pleased to be working with Harrah's, a highly respected marketing company and leader in its industry," said GameLogic Chairman and CEO Steven Kane. "We share Harrah's belief that the subscription model is a powerful method of realizing the revenue-generating potential of popular Internet games."

Harrah's has obtained all necessary approvals to operate the venture. Citizens located in the United States and other jurisdictions that prohibit Internet bets or wagers will be unable to access the games due to a sophisticated, multi-step identification process. The process includes automatic verification and age identification through the use of filtering software, credit card checks and UK government databases, all aimed at preventing underage consumers or those located in prohibited jurisdictions from playing the games.

*GameLogic was formerly known as Revahertz.

About GameLogic
GameLogic innovates gaming entertainment platforms to help legal casinos and government-sponsored lotteries create new revenues, increase return visitation and improve player loyalty while complying with all existing state and federal laws and regulations. The company is based in Waltham, Massachusetts. For more information about GameLogic, please visit www.gamelogic.com.